Privacy Policy

Effective Date: 9/15/25

1. Introduction

Radiance Chiropractic (“we,” “our,” or “us”) is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or communicate with us via text messaging, email, or phone.

2. Information We Collect

2.1 Personal Information You Provide

We may collect personal information that you voluntarily provide, including:

• Name and contact information (phone number, email address, mailing address)

• Date of birth and age

• Health insurance information

• Medical history and health conditions

• Appointment preferences and scheduling information

• Payment information

• Emergency contact information

2.2 Information Collected Automatically

When you visit our website or interact with our services, we may automatically collect:

• IP address and device information

• Browser type and version

• Pages visited and time spent on our website

• Referring website or source

• Cookies and similar tracking technologies

• Location data (if you provide consent)

2.3 Protected Health Information (PHI)

As a healthcare provider, we collect and maintain Protected Health Information as defined by HIPAA. Our use and disclosure of PHI is governed by our HIPAA Notice of Privacy Practices, which is provided separately.

3. How We Use Your Information

We use your information for the following purposes:

3.1 Healthcare Services

• Providing chiropractic care and treatment

• Scheduling and managing appointments

• Processing payments and insurance claims

• Communicating about your care and treatment

• Maintaining medical records

3.2 Marketing and Communications

• Sending promotional offers and health tips via SMS/text messaging

• Email newsletters and updates about our services

• Appointment reminders and follow-up communications

• Improving our services and patient experience

3.3 Legal and Operational Purposes

• Complying with legal obligations and regulations

• Protecting our rights and preventing fraud

• Analyzing website usage and improving functionality

• Business operations and administration

4. Text Messaging and Communications

4.1 SMS Marketing

By providing your mobile phone number and opting in, you consent to receive:

• Promotional text messages about our services and offers

• Appointment reminders and confirmations

• Health tips and educational content

• Practice updates and announcements

4.2 Message Frequency and Opt-Out

• Message frequency varies, typically up to 10 messages per month

• Standard message and data rates apply

• You can opt out anytime by texting “STOP” or contacting us directly

• Text “HELP” for support or contact us at (714)714-0511

5. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

5.1 Healthcare Operations

• With other healthcare providers involved in your care

• With insurance companies for claims processing

• With billing companies and collection agencies

• As required for treatment, payment, and healthcare operations under HIPAA

5.2 Service Providers

• Third-party vendors who assist with our operations (CRM systems, payment processors, website hosting)

• Marketing platforms for email and SMS communications

• IT support and data storage providers

5.3 Legal Requirements

• To comply with legal obligations and court orders

• To protect our rights, property, or safety

• In connection with business transfers or mergers

• With your explicit consent

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of sensitive data

• Secure data storage and transmission

• Regular security assessments

• Employee training on data protection

• Access controls and authentication measures

However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

7. Your Privacy Rights

Depending on your location, you may have the following rights:

7.1 General Rights

• Access to your personal information

• Correction of inaccurate information

• Deletion of personal information (subject to legal requirements)

• Restriction of processing

• Data portability

7.2 California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act, including:

• Right to know what personal information is collected

• Right to delete personal information

• Right to opt-out of the sale of personal information

• Right to non-discrimination for exercising these rights

7.3 HIPAA Rights

For Protected Health Information, you have rights under HIPAA as outlined in our Notice of Privacy Practices.

8. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

• Improve website functionality and user experience

• Analyze website traffic and usage patterns

• Provide personalized content and advertisements

• Remember your preferences and settings

You can control cookies through your browser settings, but disabling cookies may affect website functionality.

9. Third-Party Links and Services

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

10. Children’s Privacy

Our services are not intended for children under 13. We do not knowingly collect personal information from children under 13 without parental consent.

11. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services

• Comply with legal obligations

• Resolve disputes and enforce agreements

• Maintain medical records as required by law (typically 7-10 years)

12. International Data Transfers

If you are located outside the United States, please note that your information will be transferred to and processed in the United States, where our servers and facilities are located.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be effective immediately upon posting to our website. We will notify you of material changes via email or prominent website notice.

14. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Radiance Chiropractic

Address: 1524 Brookhollow Dr STE C, Santa Ana CA 92705

Phone: (714)714-0511

Email: staff@radianceoc.com

Website: radianceoc.com

Privacy Officer: Dr. Christopher Wang

HIPAA Compliance: Dr. Christopher Wang

For Text Messaging Privacy:

• Text STOP to opt out of marketing messages

• Text HELP for assistance

• Contact us directly for privacy-related questions

Last Updated: 09/15/25